ROI During Sales = Increase Revenue
- Increase transaction purchases
"You can increase sales on your site as much as 225% by providing sufficient product information to your customers at the right time." (User Interface Engineering, 2001).
- Increase product sales
"It is common for usability efforts to result in a hundred percent or more increase in traffic or sales." (Nielsen, July 1999)
- Retain customers
"More than 83% of Internet users are likely to leave a Web site if they feel they have to make too many clicks to find what they're looking for." (Arthur Andersen, 2001)
- Attract more customers (appeal)
"When respondents were asked to list the five most important reasons to shop on the Web, 83% stated "Easy to place an order" as the top reason." (Nielson, February1999)
