Just released: Designing Emotions Online
Five reasons to buy this E-Book:
- Sell more products and services online using emotional design- Find out which emotions are important during the online buying process
- Learn how to evoke emotions online
- Find out how to optimize your selling process
- Get to know new online applications to tie customers
This book, a case study based on empirical research (online surveys and in depth interviews), proves that consumers judge the attractiveness of a product or service based on their own perception, feelings and emotions.
In a journey through the emotional stages of people while buying online it becomes clear that facts and figures aren't enough. People want a journey through the senses.
Tickling one’s imagination through visuals, colours, and engaging functionalities is the key to designing for emotions. The secret is when and how in the buying process this should be done.
Special price E-Book: 10 euro
Autors: Soraia Cardoso & René Vaartjes
ISBN: 9-0902-1413-5
Publisher: Sotopia
Copyright: © 2008 Sotopia Standard Copyright License
Keywords: selling, buying, user interaction, design, senses, emotion
